Why ILIA?

ILIA Jewellery was established to promote jadeite (Fei Cui) culture, share professional jadeite knowledge, and help collectors to find high-quality and valuable jadeite masterpieces with superior design and craftsmanship.

Inheritance of Experience and Achievement

Mr. Stanley Chu, Creative Director and the co-founder of ILIA, was born in a jadeite family. His family has been trading in jadeite raw materials and finished products for over sixty years. Their top jadeite collection is second to none. The family has always been focusing on purchasing only the top jadeite raw materials for decades which enables us to have unparalleled experience in judging the characteristics of Burmese jadeite.

Pursuing Best Quality and Perfection

We carefully handpick each piece of rough jadeite and insist on collecting only the highest quality jadeite (Fei Cui) from Myanmar. The founders and their creative team design each jewellery piece carefully to reveal the artistic elements and beauty of jadeite, coupled with the carving master’s meticulous craftsmanship and the setter’s dedication to details in order to bring the highest quality jadeite jewelleries to collectors. We will never take shortcuts to ensure that each piece meets the highest standard in the industry and is a unique piece with sincerity.

Price Advantage

Our “one-stop” sourcing, production and sales model, from purchasing raw materials in Myanmar to selling finished products to collectors, which benefits our customers to be able to buy first-hand jadeite pieces at wholesale prices without going through any intermediary or retail outlets. We insist on helping our customers to source their perfect piece of jadeite at the best value and welcome them to shop around and compare more so as to increase their confidence before they make their purchase.

Credibility Builds Reputation

ILIA Jewellery is a member of the Hong Kong Jade Association and has been certified as one of the natural jadeite (Fei Cui) merchants. We guarantee each ILIA piece is all-natural Burmese jadeite with recognized jadeite testing reports issued by Jewellery Trade Laboratory Limited and Hong Kong Jade and Stone Laboratory Limited. Both laboratories are official recognized laboratories by the Hong Kong SAR Government and their reports are accepted by all major auction houses in the world.

We are also a member of The Hong Kong Jewellers’ and Goldsmiths’ Association and The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association. In order to set a better industry standard and increase consumers’ confidence, both associations have joined together with the Consumer Council of Hong Kong to compile a “Regulation of Practice for Jewellery Retail Business”. Being recognized as a reputable shop by the Council, we promise to abide by the laws of Hong Kong’s Trade Descriptions Ordinance and provide fair and honest transactions.

Comprehensive and Thoughtful Service

We strive to provide the best experience to each customer. From jadeite knowledge and quality comparison, to investment analysis and collection value, our customer relations staff will always provide the most professional opinion. In addition, ILIA’s Bespoke Jewellery is our VIP service which helps customers to create their perfect and unique jadeite piece based on their wish and specific requirements. We also have online viewing and shopping services, with free delivery and seven-days unconditional return/exchange guarantee for the best shopping experience.

Please do not hesitate to contact us at +852 3614 0360 (customer relations hotline) ,[email protected](email),+852 9257 0306(WhatsApp),ILIAJEW (WeChat) should you wish to visit us and explore more of the charm of the Imperial Green.
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